Joel Fisher


Business + Design + Development + Marketing + Technology

For the past 12.5 years, I've specialized in building businesses, leading teams, creative directing, designing and building effective websites for numerous clients of all shapes and sizes.

I understand business (strategy, information architecture), design (print, web, mobile), development (XHTML, CSS, PHP), interactivity (Flash), marketing (SEO, SEM, e-mail), and technology (CMS, intranets, and e-commerce) and the value and impact of each.

My philosophies are simple:

  • Design for the obvious
  • Effective websites can't be built in factories.
  • Design should be an important aspect of everything
  • Ask your end-users, don't assume you know what they need
  • Technology should be invisible.
  • SEO starts with a strong foundation and not after.
  • Tables should be used sparingly to display data, if at all.
  • A brand is way more than your logo.

Below is a small sampling of my recent work. Enjoy.

Experience

Advertising.com
Director, New Product Development

TruePresence
Vice President, Creative Director

Planit
Director of Interactive Services

18oz.
Co-Founder / Creative Director

Iconixx
Design Director

Adobe
Design Consultant

Macromedia / Golive
Design Consultant

Grafik Communications
Interactive Designer


Education

University of Delaware
BFA - Graduated 1996

 

Work

 

Jennifer Hughes

Jennifer Hughes

Flash-based site for photographer Jennifer Hughes.

View site

Baltimore Regional Award Winner

 

GBTC Battle of the Bands

GBTC

Flash-based promotional site for the Greater Baltimore Technology Council's Battle of the Bands competition.

+ produced while working for TruePresence

 

Kennedy Center - Martha Graham Microsite

Kennedy Center

Mini-site for the Kennedy Center for the Performing Arts which kicked off the Martha Graham's dance companies tour.

+ produced while working for planit

 

Beynon Sport Surfaces

Beynon

Promotional print ads, brochure and site for the leading track and sport surface manufacturer.

+ produced while working for plani
t

View site

National Addy Award Winner

 

Lincoln Center for the Performing Arts

Lincoln Center

Initial client engagement, pitched, won client, led information architecture and art direction.

+ produced while working for planit

 

Rejuvawand

Rejuvawand

Designed flash element for homepage and overall direction.

 

Forecast Advisors

Forecast Advisors

HTML site build on top of PHP/MySQL content management system.

+ produced while working for TruePresence

 

Planit

Identity and interim site for a Baltimore-based advertising agency.

+ produced while working for planit

 

Client List

 

 

Resources

The following are bookmarks and resources I visit. Enjoy.