Joel Fisher

Business + Design + Development + Marketing + Technology

For the past 12.5 years, I've specialized in building businesses, leading teams, creative directing, designing and building effective websites for numerous clients of all shapes and sizes.

I understand business (strategy, information architecture), design (print, web, mobile), development (XHTML, CSS, PHP), interactivity (Flash), marketing (SEO, SEM, e-mail), and technology (CMS, intranets, and e-commerce) and the value and impact of each.

My philosophies are simple:

  • Design for the obvious
  • Effective websites can't be built in factories.
  • Design should be an important aspect of everything
  • Ask your end-users, don't assume you know what they need
  • Technology should be invisible.
  • SEO starts with a strong foundation and not after.
  • Tables should be used sparingly to display data, if at all.
  • A brand is way more than your logo.

Below is a small sampling of my recent work. Enjoy.

Director, New Product Development

Vice President, Creative Director

Director of Interactive Services

Co-Founder / Creative Director

Design Director

Design Consultant

Macromedia / Golive
Design Consultant

Grafik Communications
Interactive Designer


University of Delaware
BFA - Graduated 1996




Jennifer Hughes

Jennifer Hughes

Flash-based site for photographer Jennifer Hughes.

View site

Baltimore Regional Award Winner


GBTC Battle of the Bands


Flash-based promotional site for the Greater Baltimore Technology Council's Battle of the Bands competition.

+ produced while working for TruePresence


Kennedy Center - Martha Graham Microsite

Kennedy Center

Mini-site for the Kennedy Center for the Performing Arts which kicked off the Martha Graham's dance companies tour.

+ produced while working for planit


Beynon Sport Surfaces


Promotional print ads, brochure and site for the leading track and sport surface manufacturer.

+ produced while working for plani

View site

National Addy Award Winner


Lincoln Center for the Performing Arts

Lincoln Center

Initial client engagement, pitched, won client, led information architecture and art direction.

+ produced while working for planit




Designed flash element for homepage and overall direction.


Forecast Advisors

Forecast Advisors

HTML site build on top of PHP/MySQL content management system.

+ produced while working for TruePresence



Identity and interim site for a Baltimore-based advertising agency.

+ produced while working for planit


Client List




The following are bookmarks and resources I visit. Enjoy.